Real-time Registration Analysis (Mass Participation Sports)

PS96 How can we analyse data in real-time during race registration to determine if increased numbers are from early yet repeat participants or early new participants and understand what marketing channels are being effective given the long lead time for participants to decide to enter?

Tech Services for Federations (Multisport)

PS06 How can we provide tech services to our federations when the 3 different regions we need to serve (North America, Central America, and Caribbean), have a very different level of digital maturity, infrastructure, connectivity, and resources.

Understanding Patrons (Horse Racing)

PS04 In the context of Horse Racing, understand our patrons and participants better so we can create a tailored experience that meets their needs.

Data in Content Strategy (Multisport)

PS01 In the age of omnichannel content consumption, success is only possible if one is always able to identify, segment and fulfil the needs of an audience that is not homogenous and has a high threshold for quality. What role can data play in one or ideally all three of these activities that must be […]