Monetizing First-Party Data (Multisport)
PS18 Much of Sport is monetised on 3rd party platforms whether short/long-form video, fantasy or betting sites, and ticketing or merchandising. This loses first-party data for the promoter who owns the original intellectual property and prevents them from developing a direct relationship with the fan. How can we solve this?
Empowering Fan Data Creation (Multisport)
PS17 How can we empower and enable fans to create their own data stacks and visualisation of magic moments to be shared on social media especially as the numeracy dimension of statistic cuts through linguistic barriers?
Measuring Audience Engagement (Multisport)
PS16 How can we accurately measure audience engagement across platforms (on air, digital, streaming, social, onsite, in-store and in Web3 spaces) to better analyze the impact of different activities in various scenarios?
Innovating Fan Engagement (Multisport)
PS15 How can we develop innovative solutions to engage fans through audiovisual content across content creation, data generation, statistical analysis and consumption method?
Engaging Arena Sports Fans (Multisport)
PS14 Arena Sports can be defined as taking place across a large expanse of land, not all of which is visible to the fan at all times – such as Horse Racing and Motor Sports. This unique contour of the race suggests that there is potential to engage the fan by providing a PhyGital experience […]
Extending Fan Loyalty (Multisport)
PS13 How can we extend event or season-based loyalty to a more year around perennial always one 24/7/365 habit?
Retaining Talented Players (Multisport)
PS12 Many players with fitness and skill give up on sports in their early teens, at a time when they could still make a transition. For example, right before starting high school. How can we use technology to monitor this process and engage with talent before they drop out to ensure talent pathways and pipeline?
Creating a Universal Fan App (Multisport)
PS11 How can we make our app the ‘Default Digital Destination’ for fans if their needs/expectations are not homogenous?
Optimizing Sportainment Mix (Multisport)
PS10 Sportainment is today being recognised as an all-new genre of content that combines Sport and Entertainment. How do we decide on the optimal mix? How can we preserve the loyalty of the hard core or die-hard or traditional fan who appreciates the nuances of a sport with the pursuit of new and/or larger mid-market […]
Balancing Data and Privacy (Multisport)
PS09 The Supermarket of Attention makes it hard to identify, engage and retain a fan. Data can solve for this to a large extent. However, it also needs to contend with privacy regulation under GDPR and the provenance of personal identifiable information (PII) that is used to segment and target fans. How can we solve […]