Shoppable Live Event Content (Multisport)
PS63 How can we make content, billboards and data shoppable so that brand sponsors can leverage the emotion of a live sports environment and their association with that event as a partner – to shorten/flatten the demand funnel from awareness to purchase and make money?
Connecting Sustainability and Sponsorship (Multisport)
PS62 How can we track and tie sustainability metrics into sponsorship so brand partners can publicise their commitment and practice of being eco-friendly and environmentally conscious or responsible?