Optimizing Sportainment Mix (Multisport)

PS10 Sportainment is today being recognised as an all-new genre of content that combines Sport and Entertainment. How do we decide on the optimal mix? How can we preserve the loyalty of the hard core or die-hard or traditional fan who appreciates the nuances of a sport with the pursuit of new and/or larger mid-market segment that is not as informed about the sport and sees it as an optional mode of entertainment?