Gamifying Recycling Education (Multisport)

PS70 How can we gamify learning about recycling and eco-friendly tips & tricks to raise awareness of its importance, especially amongst young fans? Can this be linked to their daily activities? Should it be focused on match-day experiences when there is deeper attention and higher emotional investment? Can this be converted into a PhyGital experience with a Web3 dimension that goes back & forth in time to show the impact of habits harming the environment?