Leveraging Sportainment (Multisport)
PS08 Sportainment seeks to use the wider appeal of General Entertainment to attract more fans to a Sport. How can it be used to inform and educate institutions (sponsors, governments, investors) and individuals (parents, carers, coaches, children, athletes) for a macro benefit?
Educating New Fans (Multisport)
PS07 Educating the next generation of Fandom is key to ensuring a future for any sport. What are the ways in which we can raise awareness of fans who are new to a game and ideally convert occasionals into regulars?