Tracking Tactics (Table Tennis)
ps23 Table tennis is a very technical and tactical sport with many subset stories of every match between different styles of players. Currently, Table Tennis experts understand the different tactics between different players, but the casual fan or new fan does not understand the different idiosyncrasies that go into being a Table Tennis champion. How […]
Virtual Reality for Engagement (Table Tennis)
PS22 Pong for Table Tennis was one of the earliest e-sports games in the world. To continue this legacy, we will need to provide as much gamification as possible in the broadcast and TV production, such that it will eventually be turned into a virtual reality esports game. How can we create a virtual reality […]
Innovating Floors for Sponsorship (Table Tennis)
PS21 Currently, stickers are placed on the table tennis floor to show sponsorship logos. How can we innovate the floor surface such that it can be lit up as part of the show, possess the same characteristics as a normal floor, is safe for players to play on, and does not affect the quality of […]
Innovating Tabletops for Engagement (Table Tennis)
PS20 The table is the most iconic part of Table Tennis. However, it remains the only aspect that has not seen innovations. How can we innovate the tabletop such that it remains “normal” or “black” during play, but can be used as part of the show presentation in between points and games and engage fans […]
Engaging Aquatics Fans (Swimming)
PS19 Fans currently only get to watch aquatics competitions without any means of engagement with the sport, in the stadium or with the athletes. How can we better engage fans during an aquatics competition?
Monetizing First-Party Data (Multisport)
PS18 Much of Sport is monetised on 3rd party platforms whether short/long-form video, fantasy or betting sites, and ticketing or merchandising. This loses first-party data for the promoter who owns the original intellectual property and prevents them from developing a direct relationship with the fan. How can we solve this?
Empowering Fan Data Creation (Multisport)
PS17 How can we empower and enable fans to create their own data stacks and visualisation of magic moments to be shared on social media especially as the numeracy dimension of statistic cuts through linguistic barriers?
Measuring Audience Engagement (Multisport)
PS16 How can we accurately measure audience engagement across platforms (on air, digital, streaming, social, onsite, in-store and in Web3 spaces) to better analyze the impact of different activities in various scenarios?
Innovating Fan Engagement (Multisport)
PS15 How can we develop innovative solutions to engage fans through audiovisual content across content creation, data generation, statistical analysis and consumption method?
Engaging Arena Sports Fans (Multisport)
PS14 Arena Sports can be defined as taking place across a large expanse of land, not all of which is visible to the fan at all times – such as Horse Racing and Motor Sports. This unique contour of the race suggests that there is potential to engage the fan by providing a PhyGital experience […]
